On October 16, 2012 (Tuesday), FamilyMart opened its first store in Indonesia, the FamilyMart Cibubur store.
As part of its entry into this new market, FamilyMart has signed an area franchising agreement with PT. Fajar Mitra Indah, a wholly-owned subsidiary of the Wings Group, a major manufacturer and wholesaler of consumer goods in Indonesia. FamilyMart will develop its business in this Southeast Asian country under this alliance.
In addition to its trademark customer hospitality fostered in Japan, and its development know-how in ready-to-eat and other products, FamilyMart has a track record in overseas operation of convenience stores dating back over more than 20 years, to 1988.
FamilyMart's partner, Wings Group, offers a logistics network and other retail infrastructure, as well as intimate knowledge of the dining and other lifestyle preferences of Indonesian customers.
By pooling the strengths of both partners, FamilyMart aims to build up a strong customer support base in this new market.
The FamilyMart Cibubur store opened in Depok, a residential suburb of Jakarta. In addition to non-food items and processed foods, confectionery and beverages, it features a product lineup of some 2,700 items, including bento, sandwiches, desserts and other original ready-to-eat items, as well as fast foods such as yakitori (grilled pieces of chicken on a skewer), fried chicken, hotdogs and sorbet. In particular, yakitori cooked in the shop, with soy-sauce based Japanese-style flavoring, will be one of the trademark snacks differentiating FamilyMart products.
In addition, we will provide relaxation spaces for our customers in the form of eat-in areas inside and outside the store.
With some 240 million inhabitants, Indonesia is the world's fourth-most populous nation. It is also a young nation, where the average age is about 28, and full of growth potential. FamilyMart has selected Jakarta, the capital and largest city, and its environs as the base from which to start building out a store network.
(Source: CIA website, 2011)
In line with our slogan "FamilyMart, Where You Are One of the Family", we are committed to providing a shopping experience of convenience, friendliness and fun to our customers around the world.
The Venture in Detail
1. Overview of FamilyMart's first store in Indonesia
Store name: FamilyMart Cibubur
Address: Jalan Alternatif Cibubur, Perumahan Raffles Hills, Cimanggis Depok, Republic of Indonesia
Hours of business: 08:00 - 22:00
Sales floor area: 241.6 m2
Store floor area: 312.5 m2 (including eat-in areas)
Eat-in areas: 30 seats in the store, 48 outside
Operating format: Directly operated
Number of items handled: around 2,700
2. About store operator Fajar Mitra Indah
Registered trade name: PT. Fajar Mitra Indah
Established: April 28, 2008
(The registered trade name was changed on February 29, 2012)
Representative: Andrianto Gunawan
Address: Grha GAWI 4th Floor, Jl Setiabudi Selatan Kav. 10 Jakarta Selatan, 12920, Republic of Indonesia
Capital: 18 billion rupiah (around ¥150 million)
Business: Convenience-store operation
Investor: Wings Group (100%)
3. About Wings Group
Representative: Eddy William Katuari
Number of employees: 35,000
Business: Wings Group began by manufacturing and marketing soap. It is now one of Indonesia's best-known conglomerates, engaged in the manufacture of packaging materials, chemical products and construction materials, and real estate development. It specializes in miscellaneous daily goods, and personal care and food products.
4. Overview of FamilyMart Co., Ltd.
Established: September 1, 1981
Address: 3-1-1 Higashi Ikebukuro, Toshima-ku 170-6017, Tokyo, Japan
Representative: President and Chief Executive Officer Junji Ueda
Number of stores by company as of September 30, 2012
|Company and area||No. of stores|
|FamilyMart Co., Ltd. (Japan)||8,414|
|Okinawa FamilyMart Co., Ltd. (Okinawa)||214|
|Minami Kyushu FamilyMart Co., Ltd. (Miyazaki, Kagoshima)||294|
|Hokkaido FamilyMart Co., Ltd. (Hokkaido)||54|
|JR KYUSHU RETAIL, INC.(*1)||124|
|Domestic chain stores||9,100|
|China (Shanghai, Guangzhou, Suzhou, Hangzhou, Chengdu)||1,005|
|Overseas area franchising stores (*2)||12,260|
|Total of stores in chain||21,360|